Internal and external linking are two key practices in website SEO (Search Engine Optimization) that help improve user experience and search engine ranking.

Internal Linking:

• Definition: Internal linking involves creating hyperlinks within your website that connect one page to another page on the same domain.
• Purpose: It helps users navigate through the website easily, discover more content, and stay longer on the site. It also helps search engines like Google understand the structure of your website and crawl it more effectively.
• Example: If a blog post about “healthy diets” links to another article on your site about “nutritional value of vegetables,” that’s an internal link.

External Linking:

• Definition: External linking is the process of linking from your website to a page on a different domain.
• Purpose: External links are used to refer users to authoritative sources or additional content that supports your information. They help build trust with users and search engines by showing you reference credible sources.
• Example: Linking to a scientific research website in an article discussing health benefits of exercise is an external link.

Both types of linking are important for improving SEO, user engagement, and credibility of your content.